Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Nunu Kaller im Hörsaal

Marketing Insights - guest talk by Nunu Kaller

In the Marketing Insights class of May 15, Monika Koller and Eva Marckhgott welcomed environmental activist Nunu Kaller to WU. She talked about fast fashion and greenwashing. We discussed topics such…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about living here and take part in our currently running survey: How would…